HIT Entertainment, one of the world’s leading providers of high-quality children’s entertainment, and Callaway Digital Arts (www.callaway.com), interactive developer of premium children’s and lifestyle applications for touch-screen tablets and mobile devices, are pleased to announce the launch of Thomas & Friends™: Hero of the Rails, the newest app that brings Thomas and his engine friends to life. Now available for download in Apple’s App Store, this visually stimulating app is already a hit with consumers, reaching the #1 spot in the iTunes Store in the Books Category.
The launch of Thomas & Friends: Hero of the Rails continues the award-winning collaboration between HIT and Callaway. In December 2010, the companies launched Thomas & Friends: Misty Island Rescue to great acclaim. The app was the winner of Children’s Technology Review’s Editor’s Choice Award as well as one of ten apps selected as “Best in Show” at Kidscreen’s first iKids App Showdown.
Based on the animated feature-length movie Hero of the Rails, this innovative, interactive app offers children and families a unique Thomas experience. Children can read, watch, and play with Thomas, Hiro and all their favorite engines in this action-packed adventure. With multi-touch animation, CGI video, painting, puzzles, and games, Thomas & Friends: Hero of the Rails provides an immersive experience the whole family will enjoy.
“Hero is another successful collaboration between HIT and Callaway. The app takes all of the fun and functionality that kids enjoy in the Misty Island Rescue app to a whole new level,” said Natasha Fishman, Senior Vice President, Global Brand Management and Digital Media, HIT Entertainment. “It’s truly a beautiful brand experience and one that we are thrilled to extend to Thomas fans and young readers.”
“We are reinventing the reading experience for the iPad generation by combining HIT’s universally appealing characters with Callaway’s design and technical expertise,” says Callaway Digital Arts Chief Executive Officer Nicholas Callaway. “CDA is delighted to go full steam ahead with HIT on many future interactive apps.”
Features of this app include:
- Vibrant CGI animation
- Interactive multimedia surprises
- Dynamic narration
- Engine games
- Animated puzzles
- Painting activities
With the first Thomas app launched in early 2010, there are now 13 Thomas & Friends apps available in the Apple iTunes App store. Embraced by families and children around the world, recommended by the Parents’ Choice Foundation, and acclaimed by industry experts, the Thomas apps portfolio has already made a significant impact in the kids’ digital landscape.
“We are committed to deliver Thomas experiences through emerging technologies and are excited to continue engaging with audiences in new and innovative ways,“ says Fishman.
Hero of the Rails is available for a limited time for $0.99 in the iTunes app Store at www.itunes.com/appstore/.
Note: The above is a press release I received and wanted to share because we love Thomas products so much in our house!