LovingEco & Environmental Media Association – Frugal Novice

LovingEco & Environmental Media Association

LovingEco is a members-only, social commerce platform, that offers unsurpassed and innovative eco-friendly products at exclusive price points (up to 70% off retail), without compromising style.

LovingEco is an advocate of ‘style for change’; an opportunity for people to make wiser choices about the products they purchase so that together, we can create a more environmentally and socially conscious planet.

This week LovingEco is working with Los Angeles designer, Alexx Jae, Bari Milken Berstein, Milk clothing store owner, and their favorite charity, The Environmental Media Association. Shop celebrity loved brand, Alexx Jae and Milk and 3% of net proceeds go to The Environmental Media Association.


More on LovingEco:
Through a series of limited-time and brand-specific sale events, subscribing consumers are given the opportunity to access and shop for eco-friendly, fair trade and natural products at a discount in fashion and accessories, beauty and products for moms, babies and kids. Each sale features the best ‘natural’ brands, which are hand-selected and available on a first-come, first-serve basis. Additionally, 3% of net proceeds from each purchase is donated to the current ‘tastemaker charity’ to help support a social or environmental cause.

More on Alexx Jae and Milk:
All fabrics from the line come from a closeout factory an are finished with a canvas label and water base ink logo. All without leaving downtown LA- making their carbon foot-print very small!

Customers include eco conscious celebs such as Emmanuelle Chrique, Amy Smart and Perry Reeves.

More on The Environmental Media Association:
The Environmental Media Association (EMA) launched an ongoing partnership with LAUSD to support gardens and greenery in urban schools across Los Angeles. In addition, Kellogg Garden Products has generously pledged to donate soil, fertilizer and compost to each of the partner gardens. EMA will directly support a number of school gardens through funding and celebrity mentoring via EMA’s Young Hollywood Board.


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  • Kimberly July 8, 2011 at 8:19 am

    Interesting. Thanks for the info.

  • Alissa July 12, 2011 at 2:13 pm

    this is awesome! I love sustainable fashion but it’s usually so expensive. now I can feel good about the clothes I buy and where my money goes :) thanks!